Why do some voters show up for presidential elections but sit out races closer to home? New research supported by Citizens for Free Enterprise Action offers an important answer, and a roadmap for 2026.
The study examined Wisconsin voters (who took part in the study from December 16 to 19, 2025) who cast ballots for Donald Trump in 2024 but skipped the 2022 gubernatorial election. This group played a decisive role in the presidential outcome, yet their absence in 2022 highlights a gap in engagement at the state level.
Their concerns are not complicated. Affordability dominates their priorities. From rising grocery bills to housing costs and taxes, voters are focused on the day-to-day realities of making ends meet. While many feel positive about progress on issues like border security and gas prices, they are still waiting to see meaningful improvements in their own financial situations.
At the same time, many voters do not immediately connect those concerns to state government. Federal debates draw more attention, even though state-level decisions often have a more direct impact on cost-of-living pressures.
The opportunity is clear: Voters need greater visibility into how state policy impacts their pocketbook.
When voters understand how state policies affect their finances, schools, and communities, they are more likely to engage. Providing clear, accessible information about candidates and emphasizing the importance of state elections can make a measurable difference.
These voters often aren’t disengaged — they’re disconnected. Make the impact of state government real, relevant, and easy to understand, and greater participation in state-level elections is likely to follow.