Peaches? How about blueberries instead?

While Georgia has long been known as the Peach State, peaches are no longer the state’s most produced food item. Today, millions of pounds of blueberries are grown across Georgia's southeastern region. 

In 2025, blueberries generated $382.7 million for the economy, with production only outdone by Washington and Oregon.   

The boom in blueberry production came after tobacco planters realized demand for their product was in decline, and they needed a new crop to diversify. This shift began in Alma, the Blueberry Capital of Georgia.  

Few crops could truly thrive in Southeast Georgia's soil, but blueberries preferred soil high in organic matter, making cities like Alma prime areas for blueberry production.    

The University of Georgia’s Institute of Plant Breeding, under the leadership of Tom Brightwell, is responsible for breeding the Rabbiteye, a Georgia native blueberry. After Brightwell, Scott NeSmith contributed over 40 blueberry varieties throughout his career, before retiring and leaving the program to Juliet Chu. Chu is now focused on extending shelf life and improving consistency.   

Consumers, of course, continue to drive the industry forward, largely thanks to a study by James A. Joseph for linking strawberries, spinach, and blueberries to reversing age-related declines.  

More research in the 1990s led to discoveries about the health benefits of blueberries, which spurred industry growth.   

Ultimately, Georgia’s blueberry industry is a reminder that innovation and adaptability are essential to the success of independent farmers. 

As researchers continue developing varieties that benefit both farmers and consumers, the future of Georgia blueberries looks promising.